Tuesday, September 11, 2012
Silvia Tcherassi will launch an inexpensive line with Payless ShoeSource in May well Payless ShoeSo
Silvia Tcherassi will launch an inexpensive line with Payless ShoeSource in May well
Payless ShoeSource announced today that designer Silvia Tcherassi will be launching a designer collaboration line with the discount retailer which will debut this May. Tcherassi, who's recognized for developing luxurious ready-to-wear apparel and bridal gowns, has created a handbag and shoe line for Payless ShoeSource which is going to be priced amongst $40 and $70. The new Silivia Tcherassi for Payless line will hit retailer shelves twice per year over the following two years for the spring and fall seasons.
From Silvia Tcherassi: "I am thrilled to be operating with Payless on my first-ever shoe label. This can be an awesome opportunity to create shoes and handbags to complement my current style collections and for the Spring/Summer season this consists of a lot of vital silhouettes like wedges, flats, strappy heels and thongs sandals with essential trend particulars like vibrant color-blocking, exceptional mesh uppers and satin ribbon details and ties. It was inspiring to operate with the Payless footwear style team in NYC -- with each other we created a sophisticated, contemporary collection that options the latest trends and high-end style, but at an economical price tag starting at $40 a pair."
Silvia Tcherassi's apparel line incorporates natural fabrics and easy, flowing silhouettes which make wearable, daytime designs that can be lived in. Her bridal line is luxurious and mixes classic silhouettes with avant-garde details. Tcherassi utilizes fabrics typically found in Haute Couture gowns for her bridal line; adding to the special and one of a kind flavor of her designs. Her artistic ready-to-wear line and bridal line have turn out to be highly sought just after over the last six years.
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